Perencanaan Strategi PT. Paragon Technology and Innovation di Era Society 5.0
DOI:
https://doi.org/10.5281/zenodo.16555419Keywords:
Society 5.0, PT. Paragon, Digitalisasi, Big Data, IoT, Transformasi Digital, ITMP, Industri KosmetikAbstract
Perkembangan teknologi digital yang dicakup dalam konsep Society 5.0 memiliki dampak besar ke sejumlah sektor industri. Society 5.0 yang menggunakan teknologi canggih berupa Artificial Intelligence , Internet of Things dan Big Data lebih berfokus pada peningkatan efisiensi dan keberlangsungan sistem dalam melakukan kegiatan industri. Penelitian ini menganalisis dampak Society 5.0 terhadap bisnis industri kosmetik dengan kasus PT. Paragon Technology and Innovation yang merupakan perusahaan kosmetik terbesar di kawasan ASEAN. Penelitian ini bertujuan mengetahui strategi apa yang dapat diterapkan PT. Paragon dalam menghadapi perubahan teknologi digital dan mengidentifikasi pengembangan strategi transformasi digital yang efektif mengacu pada prinsip Integrated Technology Management Planning. Data hasil analisis menunjukkan bahwa dengan penerapan teknologi digital seperti Big Data, AI dan IoT, efisiensi kerja dari PT. Paragon meningkat yang kemudian dapat meningkatkan daya saing perusahaan di pasaran global serta menjaga keberlangsungan perusahaan dan patuh terhadap bisnis hijau. PT. Paragon dapat merancang strategi transformasi berdasarkan ITMP secara integratif dan adaptif sesuai era Society 5.0
Downloads
References
Acharya, S., & B. S., B. (2021). Exploring Consumer Behavior towards Sustainability of Green Cosmetics. Int. Conf. Advances in Electrical, Computing, Communication and Sustainable Technologies (ICAECT), 1-4.
Bandyopadhyay, S., & Sen, J. (2020). Internet of Things: Applications and challenges in technology and business. Journal of Business Research, 285-294.
Kim, A. J., & Ko, E. (2021). The impact of brand experience on brand loyalty in the cosmetics industry. Journal of Business Research, 123, 174-183.
Laudon, K., & Laudon, J. (2020). Management Information Systems Managemen the Digital Firm. Global Edition.
M., K. (2018 ). Transformational Role of Big Data in Society 5.0. Int. Conf. Big Data (BigData), 1-5.
Sihombing, L., & Silalahi, A. (2022). Operational Excellence for Innovative and Purposeful Business for Student Study Of Independent Project at PT Paragon Technology and Innovation to Create Business Plan Baby Skincare. Journal Of Management Analytical and Solution (JoMAS), 2.
T. Nguyen, A. Limat, & J. Bian. (2022). Sustainability-based Strategic Framework for Digital Transformation in Manufacturing. Int. Conf. on Industrial Engineering and Engineering Management (IEEM), 221-226.
Sasaki, Y., & Matsuo, T. (2021). Society 5.0 and beyond: Data-driven innovations for societal transformation. Technology in Society, 66, 101642. https://doi.org/10.1016/j.techsoc.2021.101642
Zhou, K., Chong, A. Y. L., & Li, B. (2022). Big data-driven smart manufacturing: A review. Journal of Manufacturing Systems, 63, 157–169.
Kraus, S., Schiavone, F., Pluzhnikova, A., & Invernizzi, A. C. (2021). Digital transformation in healthcare: Analyzing the current state-of-research. Journal of Business Research, 123, 557–567.
Ghosh, S. (2020). Leveraging AI for digital marketing strategies in beauty industry. Journal of Retailing and Consumer Services, 54, 102015.
Chatterjee, S., Rana, N. P., Tamilmani, K., & Sharma, A. (2021). Adoption of IoT in SMEs: A systematic literature review. Information Systems Frontiers, 23, 873–899.
Nguyen, T., Limat, A., & Bian, J. (2022). Sustainability-based strategic framework for digital transformation in manufacturing. In 2022 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM) (pp. 221–226). IEEE.
Kumar, N., Singh, R. K., & Kumar, V. (2023). Digital supply chain transformation: Implications for sustainability. Resources, Conservation and Recycling, 188, 106699.
Lee, I., & Lee, K. (2020). The Internet of Things (IoT): Applications, investments, and challenges for enterprises. Business Horizons, 63(4), 469–481.
Zhou, Y., & Yu, J. (2021). Integrating AI into value creation for beauty industry. Journal of Business Research, 132, 271–280.
Vial, G. (2021). Understanding digital transformation: A review and research agenda. The Journal of Strategic Information Systems, 30(2), 101610.
Park, S., & Kim, Y. (2023). AI-based consumer engagement in cosmetics e-commerce. International Journal of Information Management, 70, 102667.
Alharthi, A., & Smith, R. (2020). A framework for managing digital transformation in enterprises. Information & Management, 57(4), 103315.
Chen, X., & Lee, J. (2023). Transformative potential of Industry 4.0 for beauty & personal care industry. Technological Forecasting and Social Change, 186, 122163.
Islam, M. S., & Rahman, M. (2021). Green innovation practices in cosmetics industry: A sustainability perspective. Sustainable Production and Consumption, 27, 998–1012.
Dwivedi, Y. K., Rana, N. P., Slade, E. L., & Singh, N. (2021). Setting the future of digital and social media marketing research: Perspectives and research propositions. International Journal of Information Management, 59, 102168.
Lee, J., Suh, A., & Lee, H. (2022). The effect of AR virtual try-on on consumer responses in cosmetic retail. Journal of Retailing and Consumer Services, 65, 102873.
Hossain, M. (2020). The effect of AI and big data analytics capability on organizational agility. Information Systems Management, 37(3), 182–197.
Suh, A., & Kim, S. (2021). The impact of blockchain technology on supply chain transparency. Technovation, 99, 102131.
Sari, M., & Utami, W. (2024). Strategi digitalisasi UMKM kosmetik di Indonesia. Jurnal Teknologi dan Manajemen, 15(1), 33–42.
Yuliana, S. (2022). Membangun industri kecantikan hijau melalui transformasi digital. Jurnal Ekonomi dan Inovasi Indonesia, 3(2), 101–112.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Ika Putri Puspitsari (Author)
This work is licensed under a Creative Commons Attribution 4.0 International License.
How to Cite
Share
Similar Articles
- Tegar Wirawan, Kusnawi, Performance Analysis of Support Vector Machine and Gradient Boosting Machine Algorithms for Heart Disease Prediction , SITEKNIK: Sistem Informasi, Teknik dan Teknologi Terapan: Vol. 2 No. 2 (2025): April
- Raffa Nur Listiawan Dhito Eka Santoso, Kusnawi, Optimization of Stress Classification Among Students Using Random Forest Algorithm , SITEKNIK: Sistem Informasi, Teknik dan Teknologi Terapan: Vol. 2 No. 2 (2025): April
- Daffa Shidqi Thamrin, Business Model for Effectiveness of Human-AI Collaboration Patterns in Digital Fiction Storytelling: A Systematic Literature Review , SITEKNIK: Sistem Informasi, Teknik dan Teknologi Terapan: Vol. 2 No. 3 (2025): July
- M. Ilham AlFatrah, Hery Sudaryanto, H. A. Danang Rimbawa, Implementasi Teknologi Mediapipe Menggunakan Metode CNN Berbasis Website Untuk Pengamanan VVIP Dalam Mobil , SITEKNIK: Sistem Informasi, Teknik dan Teknologi Terapan: Vol. 2 No. 3 (2025): July
- Abdul Hakim Satria Nusantara, Achmad Taufiq Kartaatmadja, Irhan Khairul Umam, RD. Rokhmad Saedudin, DIGITIZING BUSINESS PROCESSES TO IMPROVE OPERATIONAL EFFICIENCY IN COMPANIES , SITEKNIK: Sistem Informasi, Teknik dan Teknologi Terapan: Vol. 1 No. 1 (2024): January
- Asep Adi Saputro , M. Alfa Niam, Ahmad Yani, PERANAN BIAYA STANDART DALAM MENINGKATKAN EFEKTIFITAS PENGENDALIAN BIAYA PRODUKSI SECARA EFISIEN (PADA CV. SUMBER REJEKI JAYA NGANJUK) , SITEKNIK: Sistem Informasi, Teknik dan Teknologi Terapan: Vol. 1 No. 2 (2024): July
- Muharman Lubis, Rafian Ramadhani, Mochamad Yudha Febrianta, Identifikasi Masalah dan Tantangan dalam Sistem Manajemen Pembelajaran (LMS) Berbasis Mobile di Pendidikan Tinggi , SITEKNIK: Sistem Informasi, Teknik dan Teknologi Terapan: Vol. 2 No. 1 (2025): January
- Hasyim Sri Wahyudi, Ferian Fauzi Abdulloh, Optimization of Random Forest Algorithm Using Random Search for Alzheimer's Disease Detection , SITEKNIK: Sistem Informasi, Teknik dan Teknologi Terapan: Vol. 2 No. 3 (2025): July
- RIYAN BAYU SATRIYA, Kusnawi Kusnawi, Random Search Optimization Using Random Forest Algorithm For Liver Disease Prediction , SITEKNIK: Sistem Informasi, Teknik dan Teknologi Terapan: Vol. 2 No. 3 (2025): July
- Nenden Eva Meilani Herlina, Sayyid Taufiq Abdulhafizh, Ihfan Aditya Ghafur, RD. Rohmat Saedudin, EVALUATING AND IMPLEMENTING BUSINESS MODEL BASED ON BPEL STRUCTURE: ASYSTEMATIC LITERATURE REVIEW , SITEKNIK: Sistem Informasi, Teknik dan Teknologi Terapan: Vol. 1 No. 1 (2024): January
You may also start an advanced similarity search for this article.
