Perencanaan Strategi PT. Paragon Technology and Innovation di Era Society 5.0
DOI:
https://doi.org/10.5281/zenodo.16555419Keywords:
Society 5.0, PT. Paragon, Digitalisasi, Big Data, IoT, Transformasi Digital, ITMP, Industri KosmetikAbstract
Perkembangan teknologi digital yang dicakup dalam konsep Society 5.0 memiliki dampak besar ke sejumlah sektor industri. Society 5.0 yang menggunakan teknologi canggih berupa Artificial Intelligence , Internet of Things dan Big Data lebih berfokus pada peningkatan efisiensi dan keberlangsungan sistem dalam melakukan kegiatan industri. Penelitian ini menganalisis dampak Society 5.0 terhadap bisnis industri kosmetik dengan kasus PT. Paragon Technology and Innovation yang merupakan perusahaan kosmetik terbesar di kawasan ASEAN. Penelitian ini bertujuan mengetahui strategi apa yang dapat diterapkan PT. Paragon dalam menghadapi perubahan teknologi digital dan mengidentifikasi pengembangan strategi transformasi digital yang efektif mengacu pada prinsip Integrated Technology Management Planning. Data hasil analisis menunjukkan bahwa dengan penerapan teknologi digital seperti Big Data, AI dan IoT, efisiensi kerja dari PT. Paragon meningkat yang kemudian dapat meningkatkan daya saing perusahaan di pasaran global serta menjaga keberlangsungan perusahaan dan patuh terhadap bisnis hijau. PT. Paragon dapat merancang strategi transformasi berdasarkan ITMP secara integratif dan adaptif sesuai era Society 5.0
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