Trends and Innovations in CRM for Patient Management: A Literature Review

Authors

  • Cindy Muhdiantini Telkom University, Indonesia Author
  • Mega Fitri Yani Telkom University, Indonesia Author
  • Ibnu Zulkarnain National Taiwan University of Science and Technology, Taipei, Taiwan Author

DOI:

https://doi.org/10.5281/zenodo.15180642

Keywords:

Customer Relationship Management, Healthcare Services, Artificial Intelligence, Big Data, Wearable Technology

Abstract

Customer Relationship Management (CRM) in healthcare services has evolved rapidly with advancements in information technology. CRM not only functions as a patient relationship management tool but also as a solution to enhance data-driven care, service personalization, and operational efficiency. Current trends in CRM involve the utilization of Artificial Intelligence (AI) and Machine Learning (ML), integration with wearable devices for real-time health monitoring, the use of Big Data for analyzing population health trends, as well as the adoption of telemedicine and mobile health applications connected to CRM. This study aims to review the latest developments in CRM for patient management and its impact on healthcare systems.

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References

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SITEKNIK Journal Issue Vol.2, No.2, April 2025

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Published

09-04-2025

Issue

Vol. 2 No. 2 (2025): April

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Articles

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Copyright (c) 2025 Cindy Muhdiantini, Mega Fitri Yani, Ibnu Zulkarnain (Author)

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This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

Trends and Innovations in CRM for Patient Management: A Literature Review. (2025). SITEKNIK: Sistem Informasi, Teknik Dan Teknologi Terapan, 2(2), 98-107. https://doi.org/10.5281/zenodo.15180642

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