Business Competition of Grocery Traders in Sinakma Market, Jayawijaya

Authors

  • Tati Haryati Universitas Amal Ilmiah Yapis Wamena, Indonesia Author
  • Patris Parusia Wenda Universitas Amal Ilmiah Yapis Wamena, Indonesia Author
  • Nunung Karyati Universitas Amal Ilmiah Yapis Wamena, Indonesia Author

DOI:

https://doi.org/10.5281/zenodo.15706260

Keywords:

Business Competition, Grocery Traders, Price, Location Market Strategy

Abstract

This study aims to analyse the factors that influence business competition of grocery traders in Sinakma Market, in Jayawijaya Regency. Competition in the grocery trading sector is becoming increasingly complex along with the increasing number of traders, technological advances, and changes in consumer preferences. This study uses a quantitative-descriptive approach with a survey method of the entire population of 14 permanent grocery traders in Sinakma Market, using the total sampling technique. The independent variables in this study include product, price, place, and service, while the dependent variable is the intensity of business competition. Data were collected through a Likert scale questionnaire, tested for validity and reliability, and analysed using multiple linear regression. The normality test results show that the data is normally distributed. Regression analysis indicated that price and place had a significant influence on the level of competition, while product and service had an effect but to a lesser extent. This finding confirms the importance of strategic pricing and business location to improve the competitiveness of traders in traditional markets. This research is expected to serve as a basis for formulating fair, adaptive, and sustainable market management policies, as well as a strategic reference for local businesses in facing the evolving market dynamics.

Author Biographies

  • Patris Parusia Wenda, Universitas Amal Ilmiah Yapis Wamena, Indonesia

    Mahasiswa Program Studi Administrasi Bisnis pada Fakultas Ekonomi dan Bisnis, Universitas Amal Ilmiah Yapis Wamena. Ia memiliki minat dalam bidang manajemen bisnis, kewirausahaan, dan pengembangan UMKM lokal di wilayah Papua. Komitmennya tercermin dalam berbagai kegiatan akademik dan pengabdian masyarakat yang berfokus pada peningkatan kapasitas pelaku usaha kecil di daerah tertinggal.

  • Nunung Karyati, Universitas Amal Ilmiah Yapis Wamena, Indonesia

    Dosen pada Program Studi Manajemen Keuangan Sektor Publik, Fakultas Ekonomi dan Bisnis, Universitas Amal Ilmiah Yapis Wamena. Fokus keilmuannya meliputi manajemen keuangan publik, tata kelola keuangan daerah, serta pengembangan kapasitas fiskal di wilayah tertinggal. Ia aktif dalam kegiatan penelitian dan pengabdian masyarakat yang berkontribusi pada peningkatan transparansi dan akuntabilitas pengelolaan keuangan sektor publik di Papua.

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Vol. 1 No. 1 (2025): July ECONBUS JOURNAL

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Published

01-07-2025

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Vol. 1 No. 1 (2025): July

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Articles

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Copyright (c) 2025 Tati Haryati, Tati Haryati, S.Sos., M.AB., CDM, Patris Parusia Wenda, S.AB, Nunung Karyati, S.E., M.M (Author)

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This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

Business Competition of Grocery Traders in Sinakma Market, Jayawijaya. (2025). ECONBUS: Journal of Economics and Business, 1(1), 37-50. https://doi.org/10.5281/zenodo.15706260

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